Healthy Collision In Action:

Eric Loeb - Chris Weber

Eric started his advertising life as a market researcher and strategic planner—which explains his resident guru-like status on the subject of how to produce good creative briefs. After shifting his focus to creative development, he had his own agency for a while, doing consumer and business-to-business work. Now he is focusing his considerable talent and intellect on healthcare, where for the past 7 years he has helped produce some of Corbett’s most creative and effective campaigns.

Chris has seen the world of healthcare marketing from many angles—first as an award-winning copywriter and creative leader in Chicago, then in a senior account management post in New York, and recently in a key role within our clinical trials recruitment venture. He’s worked on blockbuster launches for billion-dollar drugs like ZETIA and VYTORIN, and his quick wit and dry humor enliven all his projects. He’s back within Corbett now, leading an account management group.

Eric and Chris—enough brains and diversity of experience to power several agencies—are now teaming up for pre-launch work on a key compound in the diabetes category.