Healthy Collision In Action:

Jamie Pfaff - Betsy Kramer

Jamie started his professional life teaching creative writing—then thought, why teach it when you can do it? As a copywriter and Group Creative Director, he’s worked on some of the most famous consumer brands on earth, including Nike, McDonald’s, and Coca-Cola. He lived in the Far East for many years, launching brands in China and learning to work in unusual markets. Now he’s brought all of his global experience and diplomacy to the world of healthcare brands, where for the past 4 years he has helped craft and lead some of the most impactful campaigns in the business.

A true renaissance woman, Senior Account Director Betsy began her career unlike most advertising account directors—by teaching high school history. After a career change landed her in pharmaceutical advertising, she realized she loved the challenge and fulfillment of helping to bring life-giving drugs to market. Ten years later, as a Senior Account Director, she still does. Her keen science mind and endless curiosity have steered her toward emerging therapies for autoimmune disorders. When she’s not reading, traveling, or laughing, Betsy thrives on taking brands like ORENCIA from prelaunch, through launch, and well into their brand lifecycles.